An insurance executive and marketing specialist with more than two decades of experience in her field, Dawn Johnson currently pursues various consulting opportunities in her hometown of San Antonio, Texas, and beyond. Commanding a long and impressive professional background, Ms. Johnson began to lay the foundations for her career as an undergraduate at Kansas State University in Manhattan. For four years, Dawn Johnson studied mass communications and journalism, building an intimate familiarity with marketing and public relations in the process. After graduating from Kansas State with a Bachelor of Science, Ms. Johnson immediately embarked on a highly diversified career.
In 1987, Dawn Johnson secured a role as a Marketing Programs Specialist at United Services Automobile Association (USAA) in San Antonio, commencing a lasting career with the major insurance firm. For more than 20 years, Ms. Johnson held a wide range of positions at USAA, with particular emphasis on enterprise-wide and cross-company marketing for USAA and its subsidiaries. As a result of her impeccable performance, Ms. Johnson earned promotion to President and Chief Executive Officer of USAA Financial Planning Services Company in 2001; in this new capacity, she further demonstrated her qualities as a leader and marketing expert.
After one year in this role, Dawn Johnson effected a substantial turnaround at USAA Financial Planning Services Company by increasing revenues for all lines of business, meeting and exceeding target market objectives, and further enhancing the USAA brand, among other accomplishments. From USAA Financial Planning Services Company, Ms. Johnson became President and Chief Executive Officer of USAA Alliance Services Company, a position she held for the next four years. In tandem with this role, Dawn Johnson earned appointment as USAA’s Executive Vice President and Chief Marketing Officer, holding this role for four years. At present, Dawn Johnson lives and works in San Antonio.